UK Streaming Data Analytics Revolution
BBC's Innovative Data Governance
[cite author="BBC Together + Data Pod Project" source="Web Research, Sept 2025"]The BBC's BBC Together + Data Pod project pairs a social TV-watching experience with unprecedented access to one's own BBC viewing data, using personal data stores (Pods) with Inrupt's Enterprise Solid Server technology[/cite]
This represents a paradigm shift in how public broadcasters approach viewer data:
[cite author="BBC Data Initiative" source="Industry Analysis, Sept 2025"]Detailed data from watch parties is stored in users' private Solid Pods where the BBC cannot see it, and after the watch party, users have the option to edit, delete, or share the data with the BBC to help build future services[/cite]
ITV's Data-Driven Transformation
ITV has undergone significant organizational change to become data-centric:
[cite author="ITV Strategic Report" source="Industry Analysis, Sept 2025"]ITV staff are 'now data natives,' with the broadcaster ready to take on Google and Facebook in offering hyper-targeted advertising through its self-serve ad platform Planet V[/cite]
The transformation has been led by strategic hires:
[cite author="ITV Leadership" source="Web Research, Sept 2025"]Sanjeevan Bala, who arrived from Channel 4 in 2020 as group chief data and AI officer, has been instrumental in ITV's data transformation[/cite]
Measurable Business Impact
[cite author="ITV Business Targets" source="Industry Report, Sept 2025"]ITV set targets for ITVX to double monthly active users to 20 million and double streaming hours to 2bn by 2026, aiming to double digital revenues to Β£750m[/cite]
The results have been immediate:
[cite author="ITV Performance Metrics" source="Marketing Week Award, Sept 2025"]Since launch, monthly ITVX users increased by 2 million β including 1.5 million new registrations β success which helped ITV win the 2023 Marketing Week Award for Data-Driven Marketing[/cite]
Technical Implementation Success
[cite author="ITV Technology Report" source="Industry Analysis, Sept 2025"]Investing in detailed audience insight helped ITV segment its first-party dataset for ITVX launch, with Flex playing a 'transformative role' by accelerating activation time from three months to three minutes and becoming 69% better at predicting which users would upgrade to premium[/cite]