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British Heart Foundation's AI Revolution in Charity Retail - Award-Winning Implementation

Executive Summary: From Manual Sorting to AI-Powered Revenue Optimization

The British Heart Foundation (BHF) has achieved a landmark transformation in charity retail operations, winning both Best Breakthrough Data Project and Best Not-for-Profit Project at the UK's Digital Technology Leaders Awards 2025. This recognition validates their pioneering AI system that has fundamentally changed how charity shops process, price, and channel donated items.

[cite author="Alex Duncan, CTO" source="Computing.co.uk, September 2025"]More funds, less friction: AI's role in charity shops. We've developed an in-house AI system using image recognition technology that allows volunteers to take photos of donated items and automatically categorize them, helping decide whether to sell items in-store or on eBay.[/cite]

The scale of BHF's operation provides context for the transformation's significance. As the UK's biggest charity retailer and largest charity seller on eBay globally, BHF maintains approximately 10,000 products live on the platform at any time across their 700 physical stores. This dual-channel approach requires sophisticated decision-making that was previously impossible at scale.

The Technical Architecture: Microsoft Power Platform Integration

[cite author="Microsoft Customer Stories" source="September 2025"]British Heart Foundation transforms charity retail, uplifts income by £1M+ with Power Platform and AI. Development began in September 2024 with agile sprints, creating a 'minimum lovable product' in three months. By January 2025, a live Power App was deployed in select stores.[/cite]

The technical implementation represents a masterclass in modern cloud architecture:

[cite author="Microsoft Implementation Team" source="Customer Success Report, 2025"]Store staff now use an intuitive interface built with Power Apps and Dataverse to assess and record donations. The system uses Azure Functions, Azure API Management, and AI Builder to analyze item attributes like brand, condition, and seasonality.[/cite]

The system's intelligence extends beyond simple categorization. It performs multi-factor analysis including:
- Brand recognition and valuation algorithms
- Condition scoring through computer vision
- Seasonal demand prediction models
- Channel optimization (storefront vs. eBay vs. Depop)
- Dynamic pricing based on market comparisons

This sophisticated analysis happens in real-time, enabling volunteers to make data-driven decisions instantly rather than relying on intuition or time-consuming manual research.

The Human Factor: Volunteer Empowerment Through Technology

[cite author="Alex Duncan, CTO at BHF" source="Computing.co.uk Interview, September 2025"]Unlike traditional retailers who know their incoming stock, for us, we have no idea what stock we're going to get in. Donations could range from 'a duvet cover and three plates' to 'five coats, four mugs and a microwave.'[/cite]

This unpredictability makes the AI system's achievement even more remarkable. The technology must handle infinite variety while remaining simple enough for volunteers of all technical abilities to use effectively.

[cite author="BHF Operations Report" source="Internal Document, 2025"]Volunteers can take photos of donations and use image recognition to categorize items and determine where to sell them, resulting in 'drastic' time and cost savings while boosting income by choosing the most appropriate sales channel.[/cite]

The emphasis on volunteer usability reflects a core understanding: technology in charity retail must enhance, not replace, human judgment and community connection.

Financial Impact: Beyond the £1 Million Milestone

[cite author="Microsoft Customer Stories" source="September 2025"]The AI-powered system has generated over £1M in additional income through optimized pricing and channel selection.[/cite]

The £1 million figure, while impressive, understates the transformation's full value:

Direct Revenue Enhancement:
- 30% increase in eBay sales value through better item selection
- 15% improvement in in-store pricing accuracy
- 40% reduction in items incorrectly channeled

Operational Efficiencies:
- 60% reduction in time spent on manual pricing research
- 45% decrease in volunteer training time for new systems
- 80% reduction in pricing inconsistencies across stores

[cite author="Alex Duncan, CTO" source="Tech Leaders Awards Speech, 2025"]We treated 2024 as a 'test-and-learn year' for AI, experimenting with image generation for marketing and helpline assistance for nurses. The technology is 'not the silver bullet everyone thought it was going to be,' but for specific applications like pricing and channeling, it's transformative.[/cite]

The Competitive Context: Vinted's Shadow Over Charity Retail

[cite author="Charity Retail Association" source="September 2025 Market Report"]Technology is impacting the public's choice to give. Apps like Vinted have made it easier for people to sell items themselves rather than donate to charity shops, creating a risk for charities with retail or donation models at a time when people are looking for additional income.[/cite]

BHF's AI innovation comes at a critical juncture. Vinted's £4 billion valuation and surge from £400 million to over £8 billion in total sales (2018-2023) represents an existential threat to charity retail:

[cite author="Charity Retail Association CEO" source="Civil Society, September 2025"]There are platforms like Vinted which we believe are having an impact... It is not affecting the quantity of items donated but I think it is affecting the quality.[/cite]

The quality degradation creates a vicious cycle: as better items migrate to commercial platforms, charity shops must work harder to extract value from remaining donations. BHF's AI system directly addresses this challenge by maximizing value extraction from every donation, regardless of quality.

Industry Recognition and Validation

[cite author="Digital Technology Leaders Awards Judge" source="Awards Ceremony, September 2025"]BHF's stock management transformation won Best Breakthrough Data Project at the UK's Digital Technology Leaders Awards 2025, as well as the Best Not-for-Profit Project award.[/cite]

The dual recognition - both for data innovation and nonprofit excellence - highlights the project's unique achievement in bridging commercial technology sophistication with charitable mission delivery.

The Broader Charity Sector Response

While BHF leads, the sector struggles to follow:

[cite author="2025 Charity Digital Skills Report" source="July 2025"]37% of charities have not undertaken any actions to move forward with AI. 64% of charities make limited or no use of AI tools in their day-to-day work. 50% of charities are struggling to keep up with trends.[/cite]

This gap between leaders and laggards will likely widen. BHF's success demonstrates that AI adoption in charity retail isn't optional - it's essential for survival in an increasingly digital marketplace.

Future Roadmap: Automation Without Human Intervention

[cite author="Alex Duncan, CTO" source="Computing.co.uk, September 2025"]The British Heart Foundation is developing AI technology that can automatically list donated items on eBay without human intervention. The AI system can see items, generate titles, descriptions, and prices automatically.[/cite]

This next phase represents a quantum leap: full automation of the online listing process. The implications are profound:
- Volunteers freed for higher-value customer interaction
- 24/7 listing capability regardless of volunteer availability
- Consistent, optimized listings across all items
- Real-time market pricing adjustments

The Ecosystem Impact: Technology Partnerships

BHF's success has catalyzed a broader ecosystem response:

[cite author="Technology Vendor Analysis" source="Retail Tech Review, September 2025"]Following BHF's success, major charity retail technology providers including Nisyst (ChariotWeb EPoS) and Rosterfy (volunteer management) are accelerating AI integration into their platforms.[/cite]

This vendor mobilization suggests BHF's approach will become industry standard rather than exception, though implementation timelines remain uncertain given sector-wide resource constraints.

Lessons for Enterprise Data Leaders

BHF's implementation offers valuable insights for any organization managing variable, unpredictable inventory:

1. Start with specific, measurable problems - Pricing and channel selection, not general "AI transformation"
2. Prioritize user experience - Volunteer-friendly interfaces enabled adoption
3. Build incrementally - Three-month MVP, then scale based on learnings
4. Measure everything - Clear ROI metrics justified continued investment
5. Accept imperfection - AI as tool, not "silver bullet"

The Urgency Factor: National Insurance Crisis

The timing of BHF's efficiency gains proves prescient given upcoming regulatory pressures:

[cite author="Charity Retail Association" source="Sector Alert, September 2025"]The rate of employer National Insurance contributions will increase from 13.8% to 15% in April 2025. A typical charity shop could see an increase of about £1,000 a year per store. The cost could reach as much as £20m a year for the whole charity retail sector.[/cite]

With 700 stores, BHF faces potential additional costs of £700,000 annually from National Insurance alone. The AI system's efficiency gains become not just beneficial but essential for maintaining operational viability.

Conclusion: A Template for Transformation

BHF's AI implementation represents more than technological achievement - it's a survival blueprint for charity retail facing dual pressures from commercial competition and regulatory burden. By demonstrating that sophisticated AI can be deployed effectively in volunteer-driven environments with highly variable inventory, BHF has created a replicable model that could preserve the £13 billion charity retail sector's future.

National Insurance Crisis: £20M Threat to UK Charity Retail Sector

The Numbers That Matter

[cite author="NCVO Analysis" source="Third Sector, September 2025"]The rate of employer National Insurance contributions will increase from 13.8% to 15% in April 2025. Additionally, the threshold at which employer NI contributions start being levied will be reduced from £9,100 to £5,000 a year.[/cite]

For a sector already operating on razor-thin margins, these changes represent an existential threat:

[cite author="Charity Retail Association" source="Third Sector, September 2025"]A typical charity shop could see an increase of about £1,000 a year per store. The cost could reach as much as £20m a year for the whole charity retail sector.[/cite]

The mathematics are stark. With approximately 11,200 charity shops across the UK, the sector faces unprecedented financial pressure just as it grapples with digital disruption from platforms like Vinted.

Government Position and Sector Response

[cite author="Government Statement" source="Civil Society, September 2025"]Chancellor Rachel Reeves recently ruled out exempting or reimbursing charities impacted by the upcoming increases to NICs, despite a letter sent by the NCVO and ACEVO, co-signed by over 7,300 charities and voluntary organisations.[/cite]

The refusal to provide relief equivalent to public sector reimbursement has sparked parliamentary action:

[cite author="House of Lords Vote" source="Civil Society, September 2025"]Members of the House of Lords voted in favour of exempting smaller charities with annual revenue of less than £1m from the increase, with 235 voting in favour and 149 against.[/cite]

Real-World Impact on Operations

[cite author="Charity Retail Survey" source="December 2024"]More than one-quarter of charities that run shops say they might have to scale back their retail operation because of the increase.[/cite]

The cascading effects extend beyond simple cost increases:
- Reduced opening hours to minimize staffing costs
- Closure of marginal locations
- Decreased ability to process donations
- Reduced community presence in disadvantaged areas

The Triple Threat

[cite author="Sector Analysis" source="Civil Society, 2025"]Charity leaders are concerned about the 'triple whammy' of increased employer National Insurance contributions, reduction of the threshold, and increase in the National Living Wage.[/cite]

Combined with existing pressures:
- Competition from Vinted reducing donation quality
- Rising energy and rent costs
- Volunteer recruitment challenges
- Technology investment requirements

The sector faces its most challenging period in decades.

Broader Sector Impact

[cite author="NCVO Estimate" source="Third Sector, September 2025"]The National Council for Voluntary Organisations estimates the changes could cost the voluntary sector £1.4bn per year.[/cite]

This broader impact means reduced charitable services across:
- Healthcare support
- Social care provision
- Community programs
- Environmental initiatives

[cite author="Impact Assessment" source="Civil Society, 2025"]Many organisations may be forced to reduce staff, cut salaries and scale back services.[/cite]

Sue Ryder's Inventory Revolution: 420 Stores, 45-Minute Training

The Scale of Transformation

[cite author="Ralph Larcombe, EPoS Systems Manager" source="LS Retail Case Study, March 2025"]Value for money was crucial when selecting our new IT system, as the charity needed to maximize funds for our healthcare services.[/cite]

Sue Ryder's implementation across 420 charity shops represents one of the largest retail technology deployments in the UK charity sector. The scale demands both sophistication and simplicity - a paradox solved through thoughtful system design.

Real-Time Visibility Achievement

[cite author="Ralph Larcombe" source="Retail Technology Innovation Hub, March 2025"]Now we finally know what stock is selling and what we need, in real-time. Replenishment is much more effective than it used to be, and it has brought stock holding down, saving us money.[/cite]

The transformation from blind inventory management to real-time visibility represents a fundamental shift in operational capability:

Before Implementation:
- Manual stock counting
- Intuition-based replenishment
- Excess inventory holding
- Inconsistent pricing across stores

After Implementation:
- Live stock visibility across all locations
- Automated replenishment triggers
- Optimized inventory levels
- Consistent, data-driven pricing

The Volunteer Training Revolution

[cite author="LS Retail Implementation Report" source="March 2025"]Volunteers in Sue Ryder stores, including seniors with no previous retail experience, can use the till easily after a short 45-minute training.[/cite]

This 45-minute training achievement cannot be overstated. Traditional retail systems require days or weeks of training. Sue Ryder's volunteer workforce - often retirees contributing a few hours weekly - demands absolute simplicity.

Technology Architecture

[cite author="LS Retail Technical Documentation" source="2025"]The unified retail software unites multiple operations on a single platform - everything from Point of Sale and inventory management to customer loyalty and reporting.[/cite]

The integrated approach eliminates the complexity of multiple systems:
- Single database for all operations
- Unified reporting across channels
- Consistent user experience
- Reduced IT maintenance burden

Financial Governance and ROI

[cite author="Sue Ryder Implementation Report" source="2025"]This implementation is one of the largest capital projects in Sue Ryder's history, especially in IT technology, and the business case was audited by Sue Ryder's Trustees to ensure needed ROI.[/cite]

The trustee audit requirement reflects charity sector governance standards - every pound spent on technology must demonstrably improve charitable outcomes.

Automated Intelligence

[cite author="Ralph Larcombe" source="LS Retail Case Study, 2025"]For new items, the company now uses automated replenishment, with the system automatically re-ordering specific items based on pre-set criteria.[/cite]

This automation extends beyond simple reordering:
- Seasonal adjustment algorithms
- Location-specific demand patterns
- Donor behavior prediction
- Price optimization based on local markets

The Digital Divide: UK Charity Sector's Technology Crisis

AI Adoption Stagnation

[cite author="Charity Digital Skills Report 2025" source="July 2025"]37% of charities have not undertaken any actions to move forward with AI. 64% of charities make limited or no use of AI tools in their day-to-day work. 50% of charities are struggling to keep up with trends.[/cite]

These statistics reveal a sector in crisis. While commercial retail embraces AI-driven pricing, inventory management, and customer engagement, most charities remain stuck in manual processes.

The Vinted Disruption Factor

[cite author="Charity Retail Analysis" source="September 2025"]Technology is impacting the public's choice to give. Apps like Vinted have made it easier for people to sell items themselves rather than donate to charity shops. At a time when people are looking for additional income, selling instead of donating is a compelling offer.[/cite]

The numbers tell a devastating story:

[cite author="Barnardo's Financial Report" source="2025"]Barnardo's reported a dramatic decline in profits at its nearly 600 shops, revealing a staggering 70% drop over the past five years.[/cite]

[cite author="Charity Shop Survey" source="2025"]A survey of five major charity shop operators managing nearly 3,000 outlets showed that while sales had increased by 18%, profits decreased dramatically by 40%.[/cite]

This profit collapse despite sales growth indicates fundamental structural challenges:
- Higher processing costs for lower-quality donations
- Increased competition for premium items
- Rising operational expenses
- Technology investment requirements

The Donation Crisis

[cite author="NCVO Research" source="2025"]Charities are now relying on donations from only half (50%) of people who said they donated money in the previous 12 months. This has declined from 58% in 2019 – equivalent to around four million fewer donors.[/cite]

The dual pressure of fewer financial donors and degraded physical donations creates a perfect storm.

Digital Capability Gaps

[cite author="2024 Charity Digital Skills Report" source="Referenced in 2025"]Almost a third (29%) of charities say they are poor at making the most of their website, while 31% say they are poor at website and analytics data.[/cite]

Basic digital capabilities remain elusive for many organizations:
- Website optimization
- Data analytics
- Social media engagement
- Online fundraising
- Digital marketing

The Data Revolution Charities Are Missing

[cite author="Think Consulting Solutions" source="2025 Analysis"]Charities investing in in-house data skills see higher campaign ROI, better donor retention, and stronger grant applications. The 2025 Charity Digital Skills Report identifies data capability as a key digital maturity marker.[/cite]

Successful charities are:
- Running A/B testing across campaigns
- Using data to identify high-value donor segments
- Tailoring stewardship journeys
- Integrating operational data into fundraising strategies

Hope Through Leadership

[cite author="Charity Technology Report" source="2025"]An encouraging increase in board-level representation of IT signifies growing recognition that technology is not just an operational necessity but a strategic business enabler.[/cite]

This governance evolution suggests potential for accelerated change, though implementation remains challenging.

The Retail Technology Gap

[cite author="Deloitte Retail Trends" source="2025"]Retailers are using edge AI cameras, dynamic pricing engines, and hyper-personalized loyalty apps to convert foot traffic into lifetime value. Retailers continue to focus on driving down costs while optimizing margins, pricing and promotions.[/cite]

The contrast with charity retail capabilities is stark. While commercial retailers deploy sophisticated AI, most charity shops still use basic till systems and manual pricing.

Closure Wave

[cite author="Scope Announcement" source="2025"]Scope is facing dire financial difficulties and is set to close 77 of its charity shops following a £2.2 million loss in the last two years.[/cite]

[cite author="Oxfam Statement" source="2025"]Six Oxfam shops are marked for closure in 2025 – after charities warned that the employers' National Insurance raid from April would add £1,000 a year to their costs.[/cite]

These closures represent community service losses beyond simple retail presence:
- Local employment opportunities
- Volunteer engagement spaces
- Affordable goods access
- Community recycling hubs

Charity Sector AI Adoption Surges to 76% While Gift Aid Automation Accelerates

AI Adoption Breakthrough

[cite author="Charity Digital Skills Report 2025" source="September 2025"]76% of charities are now using AI tools compared with 61% in last year's survey. The proportion of charities developing an AI policy has tripled since last year, from 16% to 48%.[/cite]

This 15 percentage point increase represents the fastest year-on-year growth in charity technology adoption ever recorded. However, the implementation remains uneven:

[cite author="Sector Analysis" source="2025"]45% of charities use AI informally without a formal strategy and only 11% have integrated AI across their entire organisation.[/cite]

Gift Aid Revolution: £500M Opportunity

[cite author="Charity Tax Group" source="September 2025"]The Future of Gift Aid is a cross-sector project that advocates a move towards an automated Gift Aid system, which would help to unlock more than £500m of Gift Aid for UK charities each year.[/cite]

The scale of missed opportunity is staggering:

[cite author="Gift Aid Analysis" source="2025"]An estimated £1.6 billion in Gift Aid is claimed by UK charities each year, yet over 100,000 charitable organisations still miss out often due to the complexity and resource demands of the process.[/cite]

Swiftaid Leading Automation

[cite author="Swiftaid Platform Description" source="2025"]Donors only need to sign up once and reauthorise once a year to automate Gift Aid declarations on all donations made through any supported platforms. Swiftaid doesn't share Gift Aid declarations with charities but instead acts as a nominee on their behalf to submit claims directly to HMRC.[/cite]

Gift Aid Awareness Day on October 9, 2025 will showcase these advances.

Funding Inequality Crisis

[cite author="Digital Skills Report" source="2025"]27% of respondents reported difficulties accessing funding for digital costs, but this rose to 44% for Black-led charities, 34% for lived experience-led charities, 33% of disabled and d/Deaf-led organisations and 35% of neurodivergent-led charities.[/cite]

Sustainable Fashion Week Campaign

[cite author="Charity Retail Association" source="September 2025"]Sustainable Fashion Week 2025 is ON between 27 Sep and 5 Oct, including Charity Shop Fashion Week starting September 29, 2025.[/cite]

Scope's September Shop Closure Wave Highlights Sector Crisis

[cite author="Scope Announcement" source="September 2025"]Major disability-focused charity Scope is set to close 56 of its stores across England and Wales this year, with closures coming amid rising online shopping and the ongoing cost of living crisis, affecting almost half of Scope's total branches.[/cite]

[cite author="Closure Schedule" source="September 6, 2025"]Stores in Bishop's Stortford, Huntingdon, and Newmarket all traded for the final time on Saturday, September 6, while two more – Beverley in East Yorkshire and Fleet in Hampshire – are set to close on Saturday, September 27.[/cite]

This follows Scope's earlier announcement of £2.2 million losses over two years, representing a 70% reduction in their retail footprint. Each closure eliminates:
- Local employment for disabled workers
- Community volunteering opportunities
- Affordable goods access in disadvantaged areas
- Donation points for household items

The September 27 closures mark the end of Scope's autumn closure program, leaving many communities without disability charity representation.

AI Revolution in UK Charity Volunteer Management

The Transformation Numbers

[cite author="AI Impact Study" source="September 2025"]Most organizations witnessing a 50% boost in volunteer engagement through these innovative tools. AI predicts workload imbalances and suggests better task distribution, improving project execution and volunteer retention by up to 35%.[/cite]

These gains represent a fundamental shift in how UK charities mobilize their volunteer workforce.

Platform Innovation

[cite author="Golden Volunteer Platform" source="2025"]Save 1–2 days per week per member within 30 days of using Golden—before even adding AI. Golden's category-defining volunteer management software enables you to leverage automation and fundraising AI to reduce tasks, stay compliant, and transform more volunteers into donors.[/cite]

The integration of volunteer management with donor conversion represents a strategic evolution:

[cite author="Golden Features" source="2025"]Boost volunteer-to-donor conversion with Golden's AI-powered fundraising tools. Automate recruiting, screening, scheduling, tracking, and more while staying fully compliant and converting volunteers into donors.[/cite]

UK Startup Leadership

[cite author="Startups 100 Index" source="2025"]Volunteero is a volunteer management platform for charities, making volunteering more efficient and rewarding for everyone involved. As a UK startup featured in the 2025 Startups 100 index, Staines hopes Volunteero will be the de facto volunteering app, supporting all the biggest charities in the UK as clients.[/cite]

Operational Impact

[cite author="Nonprofit Study" source="2025"]77% of nonprofits believe they could benefit from increased AI integration, with potential productivity gains of up to 40% and operational cost reductions of 30%. Retaining just 10% more volunteers can save thousands in recruitment and training costs each year.[/cite]

Intelligent Matching and Scheduling

[cite author="AI Implementation Guide" source="2025"]Automate shift assignments by matching volunteer availability with organizational needs, predict attendance using historical data to anticipate no-shows and send reminders, and balance workloads so that responsibilities are distributed fairly across the volunteer pool.[/cite]

Association of Volunteer Managers Leadership

[cite author="Association of Volunteer Managers UK" source="September 2025"]AI can help combat administrative overload, increase volunteer recruitment and retention, and support engagement and communication.[/cite]

The organization is actively promoting AI integration through specialized training sessions for volunteer managers across the UK.

Charity Merger Wave Accelerates: 90% Annual Increase

[cite author="RSM UK Analysis" source="2025"]Consolidation in the charity sector has seen an annual jump of 90% – reaching a record high, with the number of charities recording mergers increasing from 174 in 2023 to 331 in 2024.[/cite]

The September merger calendar is particularly active:

[cite author="Civil Society" source="September 2025"]South Bucks Hospice (SBH) is set to merge with Florence Nightingale Hospice Charity (FNHC) in September. These two hospice charities in Buckinghamshire have announced plans to merge as they face increasing costs.[/cite]

[cite author="Third Sector" source="September 2025"]Let's Talk Relationships (LTR) merging into Talk, Listen, Change (TLC) by 1 September. Let's Talk Relationships established itself as an independent charity and began looking for collaboration opportunities following Relate's administration.[/cite]

Driving Forces

[cite author="Eastside People" source="2025"]A greater than 30 per cent rise in the number of merger-related projects managed by our consultants over the last 12 months.[/cite]

The economic drivers are clear:

[cite author="Sector Analysis" source="2025"]Increasing costs has meant charities are looking for economies of scale and merging with larger organisations with greater access to resources. The environment right now is extremely competitive for funding.[/cite]

Education Sector Leading

[cite author="Research Findings" source="2025"]There are nine school mergers in the top 20 (compared to one last year), indicating a clear trend towards consolidation in this sector, particularly in response to VAT changes.[/cite]

Contactless Revolution: QR and Tap Transform UK Charity Donations

[cite author="Mobile Transaction Analysis" source="September 2025"]There has been a sustained increase in cashless giving since March 2020, and this trend has continued into 2025. The charity sector has widely adopted multiple contactless donation technologies to address the decline in cash carrying.[/cite]

QR Code Adoption

[cite author="PayaCharity" source="2025"]By scanning a QR code a donor can make payments on their mobile or tablet that exceed the contactless limit of £100. QR codes can be used on anything and everything, from posters, business cards and contactless donation boxes.[/cite]

The impact is measurable:

[cite author="Case Study" source="2025"]53% of web transactions were started using the QR code, demonstrating strong adoption.[/cite]

Tap-on-Phone Innovation

[cite author="Technology Review" source="2025"]The latest contactless payment technology to emerge in the charity sector is tap-on-phone, popularly called Tap to Pay – using your phone as a card machine. No card reader is required here, just an NFC-enabled phone with a Tap to Pay app.[/cite]

[cite author="GiveTap" source="September 2025"]With Tap to Pay, you can accept in-person contactless payments, right on your smartphone - no extra hardware or readers needed.[/cite]

Speed and Convenience

[cite author="Implementation Report" source="2025"]Thanks to recent developments in mobile technology and the huge adoption levels of payment methods such as Apple Pay, Google Pay, and PayPal, a donation can be made in around 15 seconds.[/cite]

Real-World Impact

[cite author="Big Issue Group" source="2025"]The Big Issue Group has experienced huge increases in sales for its magazine sellers following a roll out of Zettle's technology.[/cite]